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Mumbai Mirror: You may hate us, but you can’t ignore us

A Mumbai newspaper is running a confronting campaign that tables the idea that it may be hated by some of the subjects of its stories, but its revelations cannot be ignored.

“When truth is spilled out on breakfast tables, every morning, unabashedly asking uncomfortable questions, it does become unpalatable for a few,” the paper writes on YouTube, where the campaign is running.

The video is part of the newspaper’s ongoing “I am Mumbai” campaign, and looks at some of the city’s residents’ likely responses to the revealing stories it publishes.

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