Does Toyota’s new ad copy Honda ‘Cog’ classic?

Japanese automotive giant Toyota has launched a short film to portray the sense of fun that comes with driving its cars.

In the three-minute film titled ‘Fun chain’, cars chase around a car park before a chain reaction is set off, with objects bumping into each other to create a domino effect.

The idea behind the film, created by Hakuhodo subsidiary Six Inc, appears to have been borrowed from a classic award-winning ad for Honda from just over a decade ago.

The ad features the same domino effect of colliding parts that feature in the famous ‘Cog’ ad for Honda from 2003, created by Wieden + Kennedy London.

Hakuhodo denied that the campaign for Toyota had been influenced by Honda ‘Cog’.

The agency told Mumbrella: “Our answer is no. The creative was developed around the challenging idea of creating a chain of acrobatic car actions to showcase features of the G’s series sports cars and to impart a sense of the fun that the cars’ dynamic control offers.”

The Toyota campaign also features a website that celebrates the joy of driving.


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