News

Does Toyota’s new ad copy Honda ‘Cog’ classic?

Japanese automotive giant Toyota has launched a short film to portray the sense of fun that comes with driving its cars.

In the three-minute film titled ‘Fun chain’, cars chase around a car park before a chain reaction is set off, with objects bumping into each other to create a domino effect.

The idea behind the film, created by Hakuhodo subsidiary Six Inc, appears to have been borrowed from a classic award-winning ad for Honda from just over a decade ago.

The ad features the same domino effect of colliding parts that feature in the famous ‘Cog’ ad for Honda from 2003, created by Wieden + Kennedy London.

Hakuhodo denied that the campaign for Toyota had been influenced by Honda ‘Cog’.

The agency told Mumbrella: “Our answer is no. The creative was developed around the challenging idea of creating a chain of acrobatic car actions to showcase features of the G’s series sports cars and to impart a sense of the fun that the cars’ dynamic control offers.”

The Toyota campaign also features a website that celebrates the joy of driving.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing