Ogilvy HK launches global campaign for Honor

Ogilvy & Mather Hong Kong has launched a new global campaign to launch the smartphone brand Honor 6.

Led by three documentary-style films, the campaign uses the slogan ‘For the Brave’ and celebrates people “who believe in paving their own way in life.”

The first film features Marc Granen.

Rik Sargent features in the second.

The first features Tatiana Calderon.

The films are being supported by three print visuals and two product visuals.

Reed Collins, chief creative officer, Ogilvy & Mather Group Hong Kong said, “We are targeting a highly savvy person, who always have their devices on hand. It serves a large part of their lives. Our campaign reflects the character and individuality of a new generation of consumers that want to see action, not ads. These are people unafraid of buying products unknown to them because as the line reads – Honor is for the brave.”


Chief Creative Officer: Reed Collins
Associate Creative Director: Richard Sorensen
Senior Art Director: Raluca Stroe
Business Director: Jeff Leong
Account Director: Candace Tan
Account Manager: Crystal Choi
Planner: Eva Augustyn
Producer: Jacqueline Ho
Director : Stephan Wever
Production House : B-Reel UK
Music Production : Music Amsterdam


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