FYI

OMD Singapore wins National Library Board media project

The Singapore office of OMD has been hired by the National Library Board to handle media for its Source, Understand, Research & Evaluate project.

The announcement:

Singapore | 27th November, 2014 – OMD Singapore has been awarded the media duties for National Library Board’s (NLB) Source, Understand, Research & Evaluate (S.U.R.E.) campaign. The project was won for a 2nd year, following a competitive tender. The scope of work for the account involves strategic media planning and buying across all media platforms. The account is effective immediately.

Commenting on the win, Chloe Neo, Joint Managing Partner, OMD Singapore, said, “The National Library is a local icon that has played an instrumental role in not just inculcating the love of reading amongst people residing in Singapore but also promoting the importance of information searching and discernment. Singapore is the first country outside of the United States to promote Information Literacy on a national scale and we are proud to be part of this momentous project. OMD will focus on driving business outcomes for NLB rather than just media deliverables, through service excellence and creative thinking, which will further get people to start thinking about the information they receive every day and its sources. It is a great honour to be established with such a brand and we look forward to continue the journey with NLB.”

This win is a true testament to OMD Singapore’s proven track record in providing the best results for its strong portfolio of local and multinational clients. OMD delivers more than just optimized media results, but overall business growth to clients – effectively leading the way in changing the way media agencies traditionally operate.

Source: press release

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