Paragon mall unveils Christmas promotions

Paragon mall decorLuxury Singapore mall Paragon has unveiled a series of promotions and events to lure shoppers for the Christmas season.

The Singapore Press Holdings-owned mall, which launched a controversial creative tender to find an a promotions agency in September, has also unveiled its Christmas décor, which includes a 40-feet high Christmas tree and “glimmering reindeers”.

The upmarket mall says its festive look “marries both tradition and elegance, creating perfect photo opportunities for all.”

“Paragon’s grand display of the magical 40 feet Christmas tree at the main entrance and the cascading swirls of ribbons at the atriums will definitely warm your heart with Christmas Magic,” the company says in a press release.

The mall is offering promotions for Citibank and MasterCard credit card holders, which include a free Etro pouch worth $450 for Citibank card members who spend $16,000, and a free Da Paolo Gastronomia red velvet log cake for Citi Paragon World MasterCard members who spend $1,500.

The offers are valid until 28 December.

Events include live performances throughout the week from the likes of Carlos Sendros and Elisa Garcia.

Shoppers who vote for Paragon in the ‘Orchard Road Best Dressed Building Contest’ could win Paragon shopping vouchers. To win, shoppers need to download Orchard Road’s mobile app.

Three shoppers with the best Paragon Christmas décor photos, using the #paragonxmasmagic hashtag, can win a wooden musical box.

While profit from SPH’s newspapers and magazines division fell 16 per cent in the company’s year-end report, announced in October, profit from the company’s property arm, which includes Paragon mall, rose seven per cent.

Paragon’s list of promotions in full:

Privileges for all shoppers

Unravel the gift of ChristmasRedeem for Paragon gift wrappers and gift tags with every $100 spent in a single receipt at Paragon.

Limited to a maximum of 2 wrappers per shopper per day.· Paragon’s Christmas musical box collection

Spend a minimum of $1,000 in Paragon to receive a wooden musical box.

Exclusively for Citibank cardmembers

Citibank card members who charge a minimum of $450 to their card at Paragon will receive $40 Paragon shopping vouchers. Those who charge a minimum of $16,000 will also receive an Etro pouch worth $450.

Limited to the first 150 Citibank Paragon WORLD MasterCard members

Specially for Citi Paragon WORLD MasterCard  

Citi Paragon WORLD MasterCard members will receive a Da Paolo Gastronomia Red Velvet Logcake with $1,500 charged to your card at Paragon.

Limited to the first 35 Citibank Cardmembers per promotion

Christmas Rewards with MasterCard (15 November 2014 to 1 January 2015)

Redeem $30 Paragon shopping vouchers with a minimum charge of $300 to any MasterCard at Paragon.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing