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Singapore-based credit card comparison site Enjoy Compare eyes regional expansion

Greg Fortune and Eliot Connor

Greg Fortune and Eliot Connor

Credit card comparison website Enjoy Compare is gearing up for regional expansion as co-founders Greg Fortune and Eliot Connor, formerly of Mindshare and Facebook, join the company full time.

The decision to devote 100 per cent of their working time to the fledgling firm has been prompted, they say, by “double-digit quarter-on-quarter growth” for the Singapore-based company.

The duo, who launched the site three years ago, have beta-launched the site in Malaysia and Hong Kong, and are planning to expand the reach of the site across Southeast Asia, and introduce new products including a finance display network in the coming weeks.

Fortune, who is Enjoy Compare’s head of partnerships, is formerly the regional head of digital trading at Mindshare. Eliot Connor, the firm’s head of sales, is ex-regional client lead at Facebook.

Fortune commented: “After launching the initial credit card comparison section and loans comparison a year later, we realised that demand was growing quickly and we are now in a position to start pushing more aggressively after beta trials in Hong Kong and Malaysia.”

Connor added: “We see Enjoy Compare as a website that gives users a way to search for the best deals and by using our technology and media background, we hope to expand this opportunity across Asia”.

The site has been promoted using Google paid search and Facebook ads.

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