FYI

Starcom Singapore wins Avenza and Zespri

Starcom MediaVest Group has announced winng the media account for Zespri International, a marketer of Kiwi fruit, and Avenza, a life sciences company.

The announcement:

Singapore, 3 November 2014Starcom MediaVest Group Singapore has been appointed AOR by Zespri® International Limited and Avenza Pte. Ltd.

Zespri® International Limited is the world’s largest marketer of kiwifruit with market presence in over 60 countries. It is the market leader and sets the benchmark for guaranteed excellence and natural taste. In Singapore, Zespri® currently carries four product ranges – Green, SunGold, Organic Green and Organic SunGold.

Avenza Pte Ltd Singapore is a life sciences company that focuses on research and development of health enhancing solutions in nutraceutical, cosmecutical and medical sectors with a spectrum of expertise spanning from health, skin, hair to weight management. Its established portfolio of brands include Reduze, Reduze Pro, Phaseout, SkinBiotics & BeautyBiotics, Kera B, Envie Liquid Bone Calcium and Joint Flex.

Starcom MediaVest Group Singapore will be handling media planning and implementation for all of Avenza’s brands in both offline and online media.

“We are delighted at this back-to-back pieces of good news and will continue to ride on this momentum to achieve catalytic growth together with our clients,” said Patricia Goh, Managing Director, Starcom MediaVest Group, Singapore.

This follows SMG Singapore’s chain of business wins in recent months including MCI, SINGSOC, OpenHouse and PHS Hair Science.

Source: press release

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