FYI

Starcom wins H&M in Taiwan

Starcom Taiwan teamStarcom MediaVest Group has announced winning the media planning and buying account for retailer H&M in Taiwan.

The announcement:

Taiwan, 7th November 2014 – Starcom Taiwan today announced its appointment to handle all media planning and buying duties for H&M Taiwan. The Swedish retail-clothing company, who will be opening up their first store in Taipei in the first quarter of 2015, appointed Starcom Taiwan after a six-way pitch that involved MEC, Carat, PHD, IPG and ZenithOptimedia.

“Starcom Taiwan is the first SMG agency to be working with H&M in Asia Pacific, and for that, we are extremely honoured and excited,’ said Scarlett Shih, Managing Director, Starcom MediaVest Group Taiwan. “We look forward to the great partnership, leveraging on our human experience planning and proprietary consumer insights to help H&M reach out to their customer base successfully and effectively”, she added.

H&M is famous for its fast-fashion clothing offerings for women, men, teenagers and children. It has more than 3,200 stores among 54 countries with around 116,000 employees. Taiwan is considered as high potential market in Asia and will become a key contributor to H&M’s new business growth in this region.

Starcom Taiwan has just commenced media responsibilities.

Source: press release

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