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XL re-brand campaign encourages young Indonesians to be better versions of themselves

Indonesian telco XL has introduced a new brand identity in a campaign that encourages people to try to be a better version of themselves.

In the ad a chubby boy is inspired to get fit by his sporty father.

The ad shows how an app helps the young boy train for a race, which is watched by his family on a tablet.

It finishes with the line, “Inspired by you, XL has changed to move forward” before the new XL logo is revealed.

The agency behind the ad was Y&R Indonesia.

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