BBDO Singapore creative chief Ronald Ng exits
Ng
Ronald Ng, the chief creative officer of BBDO Singapore, is leaving after more than a decade with the network “for personal reasons”.
The Malaysian joined BBDO Singapore just under two and a half years ago from the network’s New York office, where he was EVP and ECD.
Ng was part of the team responsible for one of the world’s most awarded print ads of 2014, for Guinness draught in a bottle, which has won major trophies at Cannes, the Clios, Spikes and others this year.
Mumbrella revealed earlier in the year that this campaign only ran once in a single edition of I-S Magazine, but was still eligible for entry at each of these awards shows despite the limited media exposure.
Guinness ad in I-S Magazine
The news of Ng’s departure has been confirmed by BBDO.
The agency says Ng is leaving for “personal reasons”.
BBDO Southeast Asia’s boss Jean-Paul Burge said that the agency would “miss him” and that Ng “leaves behind a strong and talented creative team.”
Ng began his career with BBDO in Malaysia, where he was chief creative officer. His next role is expected to be in the US.
Danny Searle, BBDO’s creative chairman, is to cover for NG, however Primus Nair, who was promoted to group creative director to ECD in May this year, looks like a likely longer term replacement.
BBDO’s regional boss Chris Thomas said: “Ronald has been a big part of BBDO in Malaysia, New York and in Singapore and we’ve been discussing for some time his long-term plans. We wish him all the best in the US and he knows we’ll always have a place for him with BBDO Asia.”
After reading this, how can you possibly discourage any young cretiove folk from scamming….infact it seems like a compulsory thing to do.
ReplyTheir paying clients were furious about the negative press it has received for the “bottle” ad. Someone has to go, funny he didn’t push someone else to take his place as a scapegoat for this saga.
Replymumbrella has to be less sensational, and less afraid of letting comments get posted
ReplyHas mumbrella cut a deal? More access and interviews in exchange for not allowing critical comments to appear?
ReplyScam. Win. Get promoted. Repeat.
ReplyAs long as big agency CEO’s at DDB, Ogilvy and BBDO keep signing off award entries that they know are fake entries then scam will stay alive and well. Terry will keep getting richer and CBA will keep selling out rankings issues every year. I’m not sure if the scamming thing is right or wrong but good luck in your new job. I know you tried really hard here.
ReplyYou cant misbehave in america …it’s get real or get the hell out.
ReplyActually you can get away with more in the US.
ReplyWhere did you think we got away with scams for little shops?
Churches? Lingerie shops? Tattoo shops?Hairdressers? Harley Davidson dealerships?
Plenty of cheap media and no witch hunts by mumbrellas.
Have fun!
Just don’t forget to lock the car doors…
When a US shop does category defining work for real briefs like Time Magazine, Rolling Stone, EDS, Hush Puppies etc etc….you can forgive them for having a flutter with other experimental projects. But doing 5 print ads when one suffices, releasing it in IS magazine and doing rubbish work on all other paying clients seems to be Singapore/Asia speciality.
ReplyTrue that.
ReplySo guess who the new cco of digitas north america is? Guess we will soon find out if scamming on print can lead to success on the digital side.
ReplyHave your say