BBDO Singapore creative chief Ronald Ng exits



Ronald Ng, the chief creative officer of BBDO Singapore, is leaving after more than a decade with the network “for personal reasons”.

The Malaysian joined BBDO Singapore just under two and a half years ago from the network’s New York office, where he was EVP and ECD.

Ng was part of the team responsible for one of the world’s most awarded print ads of 2014, for Guinness draught in a bottle, which has won major trophies at Cannes, the CliosSpikes and others this year.

Mumbrella revealed earlier in the year that this campaign only ran once in a single edition of I-S Magazine, but was still eligible for entry at each of these awards shows despite the limited media exposure.

BBDO Guinness ad

Guinness ad in I-S Magazine

The news of Ng’s departure has been confirmed by BBDO.

The agency says Ng is leaving for “personal reasons”.

BBDO Southeast Asia’s boss Jean-Paul Burge said that the agency would “miss him” and that Ng “leaves behind a strong and talented creative team.”

Ng began his career with BBDO in Malaysia, where he was chief creative officer. His next role is expected to be in the US.

Danny Searle, BBDO’s creative chairman, is to cover for NG, however Primus Nair, who was promoted to group creative director to ECD in May this year, looks like a likely longer term replacement.

BBDO’s regional boss Chris Thomas said: “Ronald has been a big part of BBDO in Malaysia, New York and in Singapore and we’ve been discussing for some time his long-term plans. We wish him all the best in the US and he knows we’ll always have a place for him with BBDO Asia.”


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