Brand New Media and TV5 launch multi-channel network 4ME in the Philippines

4MEContent marketing agency Brand New Media has teamed up with broadcast network TV5 to launch a multi-channel network in the Philippines.

Called 4ME, the channel will carry original content from the Philippines and overseas in genres including food, health, music, fashion, technology, comedy, celebrity and sport.

The network is scheduled to go live in February of next year, and will be available through any digital device at the domain TV4ME.

The new service claims to offer advertisers the “most advanced content marketing model available in the Philippines for deep audience engagement and interaction.”

The partnership between Brand New Media and TV5 will also see the launch of a digital production studio cater for content markers and advertisers.

TV5 president and CEO Emmanuel C. Lorenzana said of the deal: “Given TV5’s capacity to produce high-quality content, the programs to be shared around the world via the 4ME multi-channel Internet TV will surely benefit more Filipinos, especially as media consumption skews increasingly towards multiple devices. Aside from being one of the biggest industry milestones in Philippine broadcast history, it is also a key component towards delivering on the multiplatform promise of the group.”

Damien Bray, global director at BNM added: “4ME will take a dominant position in the emerging digital media landscape in the Philippines. Audiences are converging to digital and social media in large numbers, particularly the early adopters and opinion leaders so coveted by advertisers. The content offer on 4ME will be the most comprehensive in the market with a mixture of new channels for audiences to discover, along with well-known and most-loved content brands. Best of all, it will be a free service with no subscription fee, bringing compelling content to all internet-connected Filipinos.”


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