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Data agency Fifty-five launches in Hong Kong

Delzenne

Delzenne

Fifty-five, an agency co-founded by Google executives that helps brands use their better data to improve their marketing, has opened an office in Hong Kong.

Fifty-five measures, analyses and “activates” data to give clients a better understanding of their customers. It offers services such as web and media analytics, predictive analytics and media buying.

The Hong Kong office will be led by digital marketer Cédric Delzenne, who takes on the role of program manager with a brief to grow the business in Greater China and the rest of APAC.Delzenne, who has a double masters in management and business, has worked for Lafarge in the US, Eurogroup in France and online sales and marketing agency ShopDesCreateurs.com in Hong Kong. In January, he launched the Hong Kong Chapter of Silicon Valley-based Founder Institute, a start-up incubator.

Fifty-five, which is backed by France’s agency for innovation Bpifrance, has an international client list that includes Richemont, Ferrero and L’Occitane.

The five year-old agency launched an office in London last year.

Delzenne said in a press release: “Joining fifty-five just as it begins its international expansion is an enticing challenge for a web entrepreneur like myself. In digital ecosystems that are less structured than those in Europe and the US, the agency has a unique opportunity to educate the market and quickly become a point of reference for Asian companies.”

“I was immediately attracted to fifty-five’s high-end positioning and the tangible value it can generate for companies. As an agency on a human scale, full of positive energy, evolving at the heart of innovation, and with a strong technical and business expertise, I see fifty-five as being the digital agency of tomorrow, that which an increasing number of advertisers and publishers need today,” he said.

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