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Lenovo to create ‘world’s first global 360° selfie’

Lenovo is the latest brand to use selfies in a marketing campaign, inviting people all over the world to take videos of themselves and share them in social media.

Using the hashtag #Holiday360, people must take a 360 degree selfie video that captures where they are during the holiday season, and then share it on Lenovo’s Facebook page, Twitter feed or Instagram account.

The computing firm will then cut the uploads into a single video to create the “world’s first global 360° selfie.”

A short video explains how to take a 360 degree selfie:

The campaign builds on Lenovo’s ‘Do’ positioning, which is about doing what you’re passionate about, or taking the first step towards trying something new, that it tries to encourage among its social media following, according to a press release.

Rod Strother, Lenovo’s director, digital and social centre of excellence, said called the campaign “globally accessible” and said it tapped into “current online behaviours” in line with the firm’s own brand identity. 

He said: “We’ve found that our community enjoy sharing their own content with us, and as such, campaigns like this where fans are empowered and can express their creativity generate high levels of participation and engagement.”  

The term ‘selfie’ received 92 million mentions among its 284 million active Twitters users this year – a 500 per cent increase over 2013. Google estimates more than 93 million selfies are taken each day, according to We Are Social, the agency behind the campaign.

Sharim Gubbels, creative director at We Are Social said: “Selfies have kept evolving over the years, and in this case we wanted to shift the focus to the festive surroundings as much as the people themselves. It’s fascinating to see how different countries and cultures celebrate the holiday season; Lenovo will help its community create a truly social, global celebration.”

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