Ogilvy Japan adorns homeless people with Christmas tree lights to highlight their invisibility

Ogilvy & Mather’s Tokyo office has created a campaign for British charity to raise money to help the 93,000 people without homes in the UK.

To highlight how homeless people tend to go unnoticed in the UK, a video shows people on the streets illuminated like Christmas trees.

The campaign will run in cinemas, TV, print, poster and in social media using the hashtag #shedlight. Celebrities such as comedian Russell Brand and newsreader Jon Snow and model Caprice are to help raise awareness.

Ajab Samrai, Ogilvy & Mather Japan’s chief creative officer said: “With such potent and beautifully disturbing images, this Christmas it will be harder than ever to look away from homelessness.”


  • Agency: Ogilvy & Mather Japan
  • Chief Creative Officer: Ajab Samrai
  • Creative Director: Ricardo Adolfo
  • Copywriters: Ricardo Adolfo, Joel Cruz, Francesca Van Haverbeke
  • Art Director: Ajab Samrai,
  • Typographer: Maiya Wiester
  • Director & Photographer: Dan Nathan
  • Producer: Anthony Taylor & ASD Lionheart
  • Editing: Cut + Run
  • Client: ADOT.COM team

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