Ogilvy Japan adorns homeless people with Christmas tree lights to highlight their invisibility
Ogilvy & Mather’s Tokyo office has created a campaign for British charity Adot.com to raise money to help the 93,000 people without homes in the UK.
To highlight how homeless people tend to go unnoticed in the UK, a video shows people on the streets illuminated like Christmas trees.
The campaign will run in cinemas, TV, print, poster and in social media using the hashtag #shedlight. Celebrities such as comedian Russell Brand and newsreader Jon Snow and model Caprice are to help raise awareness.
Ajab Samrai, Ogilvy & Mather Japan’s chief creative officer said: “With such potent and beautifully disturbing images, this Christmas it will be harder than ever to look away from homelessness.”
Credits:
- Agency: Ogilvy & Mather Japan
- Chief Creative Officer: Ajab Samrai
- Creative Director: Ricardo Adolfo
- Copywriters: Ricardo Adolfo, Joel Cruz, Francesca Van Haverbeke
- Art Director: Ajab Samrai,
- Typographer: Maiya Wiester
- Director & Photographer: Dan Nathan
- Producer: Anthony Taylor & ASD Lionheart
- Editing: Cut + Run
- Client: ADOT.COM team
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