Sand art in launch ads for Shangri-La resort

Shangri-La has launched a campaign to mark the opening of a new resort in Hainan, China.

Called ‘Create your fun’, the campaign, devised by Ogilvy, uses the work of sand artist Andres Amador.

The campaign features a number of short videos to showcase the sand art, as well as a longer film featuring customers enjoying the resort. 

‘Waterslide’ sand art clip:

‘Firedance’ sand art clip:

‘Chess’ sand art clip:

‘Balls’ sand art clip:

The campaign also includes digital, print and social elements on Weibo and WeChat.


  • Chief Creative Officer: Reed Collins
  • Creative Director: Sarah-Leith Izzard
  • Creative Director: AndrewJune Zhu
  • Associate Creative Director: Helen Sham
  • Senior Account Director: Carolina Arraiza
  • Associate Account Director: Betsey Cheung
  • Account Executive: Cherie Tong

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