Sand art in launch ads for Shangri-La resort
Shangri-La has launched a campaign to mark the opening of a new resort in Hainan, China.
Called ‘Create your fun’, the campaign, devised by Ogilvy, uses the work of sand artist Andres Amador.
The campaign features a number of short videos to showcase the sand art, as well as a longer film featuring customers enjoying the resort.
‘Waterslide’ sand art clip:
‘Firedance’ sand art clip:
‘Chess’ sand art clip:
‘Balls’ sand art clip:
The campaign also includes digital, print and social elements on Weibo and WeChat.
Credits:
- Chief Creative Officer: Reed Collins
- Creative Director: Sarah-Leith Izzard
- Creative Director: AndrewJune Zhu
- Associate Creative Director: Helen Sham
- Senior Account Director: Carolina Arraiza
- Associate Account Director: Betsey Cheung
- Account Executive: Cherie Tong
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