Paul Soon leaves XM after a decade, succeeded by Nanda Ivens


Leaving: Soon

In one of the biggest people moves of the year, Paul Soon, a loyalist at digital agency XM for a decade, is leaving his post as CEO.

Soon is to leaving to “pursue new opportunities”, relinquishing a CEO position he held for four years.

He confirmed with Mumbrella that he is not moving into a new role yet.

Soon’s role is to be fill by Nanda Ivens, the CEO of XM’s Indonesian business XM Gravity.

JWT’s global head of digital Stefano Zunino said in a statement: “XM Asia is one of our largest and most dynamic digital agencies, and Nanda is the right person to take the XM network to the next level. He’s got an international mindset and a deep understanding of Asia’s digitally savvy consumers.”

Nanda Ivens


“Paul has built an incredible team across multiple markets and grown XM into a truly regional agency. I wish him all the best in his next adventure,” he said.

During his time at XM, Soon built the agency’s presence through organic growth and acquisitions, which included Magnivate Indonesia, Designer City in Hong Kong, Thomas Idea in Thailand, and the recent buy of Vietnam’s SoFresh. The agency now has around 600 staff in seven markets.


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