Smartphone maker tells Vietnam’s dads to put down their phones and spend time with kids

The best fathering comes when dads put down their phones and interact with their kids, is the message from smartphone brand Oppo in a new campaign for Vietnamese audiences.

“Fatherhood takes two hands” reads the endline of two commercials created by Oppo’s ad agency BBDO Vietnam.

The video work is running alongside Oppo’s sponsorship of the reality show ‘Daddy, Where are We Going?’ which pits teams of fathers and their children against each other without the aid of technology.

“It’s refreshing when a smart phone commercial can address a real subject like fatherhood on an emotional level, rather than just touting functions”, said Giao Phan, GM of BBDO Vietnam. “It was a great brief, from a great client. And we had a lot of fun working on it.”

Dang Quoc Cuong, OPPO’s marketing director, added: “In these competitive times, what we needed from a crucial piece of communication was a refined, non-commercial feeling to tell the brand story. The choice of partner to deliver that was very critical. We achieved the perfect outcome and experience we desired, and are extremely proud of the work we created with BBDO Vietnam.”


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