Japan toymaker claims device can detect lies

A toymaker in Japan has launched a device that it claims can detect when people tell lies by sensing their stress levels.

In a video produced by Ogilvy & Mather, the device made by Tomy – called the Cocoro Scanner – was leant to a transvestite, a monk and a young girl with an elderly spouse on the streets of Tokyo.

President of Ogilvy Japan Akihito Kubo, commented: “From now on, I will demand that all the directors in the agency wear the Cocoro Scanner at our monthly board meeting.”

The device can be bought through this website.


Advertising Agency: Ogilvy & Mather Japan
Account Executive: Ai Shimomura, Maiko Wakabayashi
Chief Creative Officer: Ajab Samrai
Creative Directors: Ricardo Adolfo
Creatives: Andy Fenning, Akihito Abe, Federico Garcia, Kohei Matsui, Nobuhisa Ishizuka,Yusuke, Tokumaru, Takashi Tsukamoto,Takenori, Hashimoto, Toshikazu Suzuki, Yusuke Tokumaru, Masahide Yoshimi, Masaaki Sai, Katsuya Takahashi
Agency Producer: Atsuko Keino
Production:Aoi Pro.
Director: Yukihiro Shoda, Kentaro Osawa
Producer: Ai Yamamoto, Hisaya Kato, Teppei Yoshihara
Production Manager: Hayato Kawashima, Kosuke Sakai
DOP: Shingo Ikeura
Editor: Kentaro Osawa
Sound: Arai Tamotsu
CGI: Yoshiyuki Shimada


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