News

Japan toymaker claims device can detect lies

A toymaker in Japan has launched a device that it claims can detect when people tell lies by sensing their stress levels.

In a video produced by Ogilvy & Mather, the device made by Tomy – called the Cocoro Scanner – was leant to a transvestite, a monk and a young girl with an elderly spouse on the streets of Tokyo.

President of Ogilvy Japan Akihito Kubo, commented: “From now on, I will demand that all the directors in the agency wear the Cocoro Scanner at our monthly board meeting.”

The device can be bought through this website.

Credits:

Advertising Agency: Ogilvy & Mather Japan
Client: TOMY COMPANY,LTD.
Account Executive: Ai Shimomura, Maiko Wakabayashi
Chief Creative Officer: Ajab Samrai
Creative Directors: Ricardo Adolfo
Creatives: Andy Fenning, Akihito Abe, Federico Garcia, Kohei Matsui, Nobuhisa Ishizuka,Yusuke, Tokumaru, Takashi Tsukamoto,Takenori, Hashimoto, Toshikazu Suzuki, Yusuke Tokumaru, Masahide Yoshimi, Masaaki Sai, Katsuya Takahashi
Agency Producer: Atsuko Keino
Production:Aoi Pro.
Director: Yukihiro Shoda, Kentaro Osawa
Producer: Ai Yamamoto, Hisaya Kato, Teppei Yoshihara
Production Manager: Hayato Kawashima, Kosuke Sakai
DOP: Shingo Ikeura
Editor: Kentaro Osawa
Sound: Arai Tamotsu
CGI: Yoshiyuki Shimada

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing