Cathay invites world to live a life well travelled

Hong Kong airline Cathay Pacific has launched a global campaign that suggests that people who travel well live richer lives.

The McCann-created campaign includes a 60-second film featuring a mixed race family on holiday in Australia and a woman travelling solo in Southeast Asia.

The airline is encouraging passengers to share their own memorable experiences using the hashtag #lifewelltravelled.

The campaign also includes a number of videos featuring air crew talking about their approach to their jobs.

The launch comes just a week after Cathay’s regional rival Singapore Airlines launched a social media campaign to celebrate its passengers’ new year’s travel resolutions.


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