News

Cathay invites world to live a life well travelled

Hong Kong airline Cathay Pacific has launched a global campaign that suggests that people who travel well live richer lives.

The McCann-created campaign includes a 60-second film featuring a mixed race family on holiday in Australia and a woman travelling solo in Southeast Asia.

The airline is encouraging passengers to share their own memorable experiences using the hashtag #lifewelltravelled.

The campaign also includes a number of videos featuring air crew talking about their approach to their jobs.

The launch comes just a week after Cathay’s regional rival Singapore Airlines launched a social media campaign to celebrate its passengers’ new year’s travel resolutions.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing