Cellarmaster Wines ‘Makes it wonderful’ for Australian family living in Hong Kong

Hong Kong-based digital marketing agency Daylight Partnership has created a new campaign for Cellarmaster Wines based on the idea of helping people celebrate the “most wonderful” moments in their lives.

The campaign kicks off with a video featuring an Australian family living in Sai Kung in Hong Kong’s New Territories who are greeted by a surprise visitor.

“We’ve never done something like this before,” said Sean Seah, marketing director of Cellarmaster Wines. “This is exciting because we don’t want to create fake moments, we want genuine, authentic moments, and we want to help people celebrate and create those moments. Whether they celebrate with a bottle of wine or are surprised by friends and family, we want to help make that moment unforgettable. This is why Making it #Wonderful is more than a brand—it is a calling.”

The video is the start of the “Making it #wonderful” campaign, and the brand is encouraging nominations for similar surprises. The company says it hopes to inspire people to reflect and share special moments and create a social movement that will “bring much-needed positivity and optimism to a world often overrun with hardened and selfish behaviour.”

“We love to dream big and if our one moment of wonderful for the Jacksons inspires others to do the same, then anything is possible and the result would be simply, wonderful,” Seah added.


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