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Former Ipsos APAC boss David Richardson starts consultancy for brands entering Korea

David RichardsonDavid Richardson, the former Asia Pacific managing director of research firm Ipsos, has launched a consultancy for brands to gain a better understanding of Korean consumers.

Called David Richardson & Associates, the firm will be based in Seoul, where Richardson led Ipsos for the last four years until leaving in August last year.

The new firm “specializes in leveraging the representative strength of market research combined with David Richardson’s personal experiences in Korea garnered from establishing Korea’s two largest custom research firms and providing advice on developing businesses in Korea for 30 years,” according to Richardson’s LinkedIn profile page.

Over a long career in market research, the Korean-speaking American has worked in Australia, Singapore, Hong Kong, Korea and Japan for firms including Ipsos rival TNS, Unilever and AT&T.

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