XM stalwart Vince Lui joins Adobe

Vince Lui


Vince Lui, who recently left digital agency XM Asia, has emerged at marketing technology firm Adobe.

Lui will report to Damon Scarr, Adobe’s director of partner sales APAC, and will oversee Adobe’s strategic partner relationships in Southeast Asia.

Scarr said: “Vince has demonstrated over many years his unique understanding of how to help businesses embrace digital marketing and implement the solutions allowing them to make, manage, measure and monetize their digital content.”

Lui added: “Having worked with Adobe over many years, it’s great to be part of the team that is having such an impact on the way businesses are evolving the way they approach marketing.”

Lui’s departure from XM after 14 years with the agency emerged a fortnight ago, coming soon after the exit of long-time CEO Paul Soon.


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