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GroupM leadership shuffle in Thailand sees Christina Vacharanetr named MEC MD

Vacharanetr

Vacharanetr

Sornmani

Sornmani

GroupM media agency brands Maxus and MEC have made senior management changes in the key Southeast Asian market of Thailand.

Christina Vacharanetr, the managing director of Maxus Thailand, has been appointed MD of MEC Thailand, and replaces the long-serving Nuvee Pongsathidporn who resigned late last year.

Filling Vacharanetr’s role at Maxus is Dujduan Sornmani, better known as “DD”, who has been promoted from business director of the L’Oreal business to MD. Sornmani previously worked for fellow GroupM agency Mindshare.

The leadership transition will have been completed by March, the agency says.

Stephen Li, MEC’s regional boss, said: “I am delighted to welcome someone of Christina’s experience, knowledge and charisma to MEC. From the first time I met her, I could tell that she would be constantly ambitious for her clients, her people and her industry to thrive … and this is exactly the kind of spirit we want at MEC.”

Ajit Verghase, Maxus’s APAC CEO said of Vacharanetr: “Christina has been an excellent leader for Maxus and has been leading from the front to grow Maxus exponentially over the last four years. She is extremely PACE (Passionate, Agile, Collaborative, Entrepreneurial) and has been good leader for her people and clients! I wish her the best as she moves ahead to take up the next role within GroupM network”.

He added: “Dujduan’s succession to head Maxus is a good testament of GroupM’s culture of succession planning and investment in training of next level talent to leadership roles. DD, as she is fondly called, has been in Maxus for few years now and is now ready to take up the role of leading the agency with the same passion and acumen with which she led the L’Oreal AoR.”

GroupM claims to be by far the largest media agency group Thailand with a combined market share of 39 per cent.

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