FYI

Innity strikes reseller deal with Yahoo Southeast Asia

Ad tech firm Innity has announced striking a deal with Yahoo Southeast Asia.

The announcement:

Malaysia, 9 January 2015 – Innity, leading online media and advertising technology providers in SEA, operating one of the largest ad networks and ad exchanges in the region, today announced a key reseller partnership with Yahoo in South East Asia.

Going forward, Innity will be the primary sales force in Malaysia, Indonesia, and Thailand to resell a range of Yahoo advertising solutions that cover premium display, native advertising, video and content marketing.

As a Yahoo reseller, Innity will assist its clients to increase their reach and visibility by reaching out to Yahoo’s massive audience pool through advanced audience targeting and retargeting capabilities.

“We are extremely pleased to announce our partnership with Yahoo. Using Yahoo’s sophisticated advertising platform, we can help our clients and agency partners reach and engage a global audience through a single touch point. We look forward to a fast growing and successful partnership,” said Phang Chee Leong, CEO and co-founder of Innity.

“Our partnership with Innity reinforces our commitment to our advertisers in Malaysia, Indonesia and Thailand as we continue to deliver comprehensive suite of Yahoo Advertising solutions to advertisers in these markets. Through the partnership, our advertisers will continue to have access to smart, effective and rich ad formats that are seamlessly integrated into the content experience, delivering superior results for brands,” said Rico Chan, Vice President and General Manager, Yahoo Hong Kong and India and South East Asia Sales.

Source: press release

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