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McCann Hong Kong renames as McCann & Spencer to reflect market clout of agency boss

Spencer Wong

Spencer Wong

McCann’s Hong Kong office has renamed itself McCann & Spencer to give greater prominence to the role of agency boss and creative chief Spencer Wong.

The new name, which is a play on the name of British retailer Marks & Spencer, has been introduced as a way to attract new talent to the Hong Kong agency, which is one of McCann’s strongest creative offerings in the region.

McCann Worldgroup Asia president Charles Cadell said: “Spencer has been a key driver in transforming the Hong Kong office to be recognised globally for its creative prowess. Spencer’s reputation and connections also lends itself to attracting not only the best talent in Hong Kong, but Asia and beyond.

“Creative leadership across our network and the quality of delivery is a major focus for our business. As a network we’re very excited by the direction taking place in Hong Kong,” he said.

McCann & SpencerWong, who has been with McCann since 2006, commented: “Creativity is at the core of what we do as a network for our clients’ business. Creativity has been embedded in McCann since 1912. I’m very proud my name, Spencer, will become part of the agency’s name in Hong Kong, a reinforcement of our commitment that creativity will remain a priority to our clients and business partners.”

Wong also takes on an elevated job title, from CEO and chief creative officer to CEO and creative chairman.

One of the biggest names in Hong Kong creative circles, Wong made headlines last year when he publicly granted his staff leave to attend the Occupy Central pro-democracy protests.

He joined McCann Hong Kong in early 2006 as ECD for Greater China, and was later promoted to MD. After TH Peng left in 2012, Wong succeeded him as CEO and chief creative officer.

McCann Hong Kong’s most prestigious client is Cathay Pacific for which the agency launched a global campaign earlier this week.

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