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Millennial Media sales chief Regina Goh joins BlisMedia as Asia MD

Regina GohRegina Goh, the regional head of sales for mobile marketing firm Millennial Media, has joined ad tech firm BlisMedia.

Goh, who was recently appointed as chair of IAB Singapore’s mobile committee, joins as Asia managing director with a brief to lead the expansion of BlisMedia into Indonesia, Philippines, Malaysia and Hong Kong this year.

She will report to Harry Dewhirst, the Singapore-based president and chief commercial officer of BlisMedia, who moved into the role last July.

Dewhirst said: “Regina has been instrumental in the success of several adtech companies, and her knowledge of the Asia-Pacific media market will be pivotal to BlisMedia’s regional growth. BlisMedia has signed up several major clients and partners in the region, and strengthened its presence in several Asian markets last year – Regina is well-poised to elevate our business even further this year.”

Goh’s appointment follows the hire of Nick Ballard as MD for Australia and New Zealand and Adam Johnston as chief technology officer last year.

BlisMedia offers location-based targeting for brands looking to reach mobile, tablet and laptop users.

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