Sapient Nitro hires Raymond Chin from Wieden + Kennedy as China ECD



Sapient Nitro has hired Raymond Chin from Wieden + Kennedy to lead its China creative department as ECD.

Chin comes in to replace Mark Stevens, who has moved on from the agency.

Sapient Nitro’s regional creative chief Andy Greenaway told Mumbrella in a statement: “We’ve been looking for a full-time ECD in Shanghai for quite some time. Finding somebody with the right balance of skills has been difficult. In Raymond we have found that person. He is ambitious, energetic, intrinsically digital, brand oriented and has the leadership skills to move us forward in an ever complex world. On top of that, he is a thoroughly nice chap.”

Over a 15-year career, Chin has worked on accounts such as Starbucks, Levi’s, Jeep, adidas, Beats by Dre, Absolut, McDonald’s, Volkswagen, MOMO, Nike, United Airlines and Citibank.

Torben Pheiffer, SapientNitro China’s MD added” “Our ambition in China is to be a new breed of agency. We believe building great brands today is not about making ads, but about making worlds. Delivering on our ambition requires a team that can bring together very different perspectives, points of view, ways of structuring problems and ways of creating and inventing possibilities. And that is exactly what Raymond has been brought on board to help us achieve.”


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