FYI

Y&R Philippines wins 2GO Group

Philippine logistics providers 2GO Group has appointed Y&R as its creative agency.

The announcement:

MANILA, 9th January 2015 — 2GO Group, the Philippines’ oldest, largest, and premier logistics provider, has named Y&R | LabStore Philippines as agency of record for all its creative requirements. The partnership covers all of 2GO’s brands, including 2GO Travel, 2GO Express, 2GO Freight, and 2GO Logistics.

“We have always believed that the breadth of 2GO Group’s experience, our legacy, and our unparalleled service speak volumes about our commitment to providing end-to-end logistics services for Filipinos – whether for personal, travel, or business use. This partnership with Y&R | LabStore allows the group and our other brands to speak in a unified voice that cuts across all our services. It’s an exciting time to be a world-class Filipino brand that has a global footprint, and we have finally found an agency that was prepared for the creative undertaking,” says Stephen Rey Tagud, VP/Passage Business Commercial officer, 2GO.

Mary Buenaventura, President/CEO of Y&R Philippines shares the agency’s excitement to work with a local legacy brand, “2GO allowed Y&R | LabStore Philippines to fully immerse ourselves in their culture – the way they work, the way they think, the way they view their legacy and their future. Beyond a partnership, this is turning out to be a collaborative effort of creative minds, front liners, strategic thinkers, and tactical implementers, all of whom have a shared passion to bring 2Go to the next level. We look forward to the next destination for the brand, and we invite you all to share this creative journey with us.”

Officially launched in May 2014, Y&R | Labstore has a presence in 20 countries worldwide, and is among the Top Five retail and shopper marketing networks geographically. Labstore resources include retail marketing strategy and execution across all retail touchpoints, as well as shopper research, insights and execution with a focus on integration of digital.

Source: press release

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