Asia Pacific Digital acquires Singapore agency @ccomplice

Tobias Wilson

@ccomplice CEO Tobias Wilson

Asia Pacific Digital, an Australian integrated digital marketing and commerce specialist, has acquired Singapore digital agency @ccomplice.

The founder and MD of @ccomplice is Tobias Wilson, who was recently appointed vice chairman of the Interactive Advertising Bureau of Singapore.

Wilson launched @ccomplice in 2010, and counts as clients the likes of  Panasonic, Toyota, Lexus, Suzuki, Singpost, DBS and Standard Chartered.

@ccomplice will sit in a group of companies that includes Next Digital, dgm, Empowered, Jericho and APD eCommerce. APD has four divisions – customer acquisition, customer management, eCommerce and strategies and solutions; @ccomplice will fall into the latter.

The @ccomplice acquisition builds on APD’s APAC in Shanghai, Manila and Kuala Lumpur as well as Australia.

Roger Sharp, APD’s executive chairman, said: “APD was listed on the Australian Stock Exchange last year to build a high growth digital marketing and commerce business in Asia from its base in Australia. With around 30 per cent of revenues now earned outside Australia and half of the APD team now located in offices in Shanghai, Manila, Kuala Lumpur and Singapore, we see the @ccomplice acquisition as an important milestone and an accelerator in the Singapore market.”

Wilson added: “APD is a unique organisation that is 100 per cent focused on breaking the agency model by integrating the digital value chain and delivering tangible business results to its clients across APAC. That fits perfectly with our model. So in the end, as unexpected as it was, joining APD was a no-brainer for us, our team and our clients and we can’t wait to start bringing some real value, at scale, to the market as a whole.”

APD listed on the Australian stock exchange last year.


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