FYI

Carat wins regional media for BOTOX-maker

Media agency Carat has been appointed by Allergan Medical Aesthetics, the maker of the anti-wrinkle treatment BOTOX, to handle its media planning and buying across the region.

The announcement:

Carat, a market leader in digital and diversified media solutions, today announces their appointment to the Allergan Medical Aesthetics’ media planning and buying account for Asia Pacific, effective immediately. Allergan is a leader in medical aesthetics and is the company behind brands like BOTOX®& Juvederm®.

Gladys Peters, APAC Marketing Director at Allergan said, “Carat’s strong focus on deep consumer insight is very much aligned with what we were looking for in a strategic media partner.  Their clear strength in digital media also gives us confidence that we are indeed partnering with the highest expertise in this increasingly important area.”

“The medical aesthetics category is undergoing something of a revolution. We’re looking forward to working closely with the team at Allergan to develop innovative communication solutions that will deliver significant business value.” said Kevin Walsh, Chief Digital Officer at Carat Asia Pacific.

Source: press release

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