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Dave McCaughan leaves McCann after 28 years

Dave McCaughan, the long-serving regional head of research at McCann, is moving on from the agency after almost three decades of service.

McCaughan moved from Tokyo, where he was regional planning director, to a role as MD of the Hong Kong office in addition to his research duties in November 2013.

McCaughan speaking at Mumbrella360 last year

McCaughan speaking at Mumbrella360 last year

Over a 28-year spell with the agency, he has worked as national planning director at McCann Sydney, president of McCann Thailand and GM of McCann Tokyo as well as his most recent position.

At the start of this year, McCann Hong Kong rebranded to McCann & Spencer to reflect the market clout of CEO and creative chief Spencer Wong, and is bringing in the director of client services at TBWA\Tequila Hong Kong Florence Wai-Kwan Kong as general manager next month. Also moving to McCann’s Hong Kong office is regional planning director Richard McCabe, who relocates from Singapore to join the McCann & Spencer management line-up.

Charles Cadell, the APAC boss of McCann, said in a statement: “Dave has made an incredible contribution not only to McCann, but also our clients and the Asian advertising industry as a whole. He introduced and led the Agency’s consumer insight division for 16 years and played an instrumental role in bringing consumer research and insights to the forefront of our business across Asia. We thank Dave for his on-going commitment to our network and our clients, and wish him all the very best.”

He added: “McCann & Spencer is recognised for its creative excellence and we’re very excited by the re-set the agency is taking to continually provide our clients with best in class solutions. With Florence and Richard joining Spencer in Hong Kong, we’re looking forward to another dynamic year.”

In an interview with Mumbrella a year ago, McCaughan talked about why celebrity matters, the varying definition of wellness, and why clients want to target Asia’s transgender community.

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