Jubilee budget is welcome news for Singapore marketing industry that ‘produces less creative talent than the West’, says recruiter
A recruitment firm has welcomed news of Singapore’s budget statement today, saying that the marketing and media industries will benefit from the government’s proposed plans to invest more in nurturing creative talent, which typically has lacked the emphasis seen in Western economies.
Priya Bala, regional director of Font, said that mention in the budget statement of the need to invest in creative talent to help local businesses “is a recognition of a growing and evolving marketing industry that has been keeping pace with technological advances, and the positive impact marketing can bring to businesses.”
She said: “In a tight labour market, it’s becoming increasingly difficult to find and acquire creative talent. Any encouragement and support to boost home-grown creative talent is crucial for the industry, in a society that traditionally produces less creative talent than their Western counterparts.”
The budget introduced the SkillsFuture programme, which is designed to help those “pursuing mastery in their fields” right through to old age, according to deputy prime minister Tharman Shanmugaratnam.
Bala added: “From a labour perspective, the Jubilee Budget has a strong focus on lifelong learning, skill investment and the ability for workers to advance in their careers. This is a particular boost for the marketing, digital and creative industries where the development of niche expertise, rather than academia, equates to more equipped professionals.”
“We will hopefully see a positive shift towards more skills-focused training outside of the classroom to elevate the level of talent in these industries over the next half a decade,” she said.
A 10-minute video of the highlights from the budget was tweeted by the prime minister this evening.
“In a tight labour market, it’s becoming increasingly difficult to find and acquire creative talent.
Nonsense…don’t know where they are looking. She should change that quote to:
“In a tight labour market, it’s becoming increasingly difficult to find and acquire creative talent….that will will work for shit money…so we have to get foreigners who don’t mind sharing a flat with 5 other guys from their country.
ReplyOr we stop hiring expensive foreign talents with no real creative insights and ideas for the market they are supposed to do work on, so they scam all the time?
And who has let money gone to their head and refuse to have a normal lifestyle with the normal citizens of the market he is hired for?
That leaves more money to invest in local talent
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