KFC moves Singapore creative from Ren Partnership to Ogilvy

Chris Chiu


KFC Singapore has moved its Singapore creative business from independent agency Ren Partnership to Ogilvy & Mather, Mumbrella can reveal.

Ren Partnership won the KFC Singapore business just under a year ago, taking on the account from Grey. A source at Ogilvy confirmed the win this afternoon.

The agency’s VP, APAC, Soames Hines, and regional account leader for Yum Brands said: “We’re delighted to be partnering with KFC Singapore. This appointment builds on recent KFC wins in Korea and Myanmar, further consolidating our position as KFC’s leading agency partner in Asia and around the world. We are looking forward to working with Virginia [Ng, KFC’s marketing director] and the KFC Singapore team to produce modern marketing that drives sales overnight and brand over time”.

This account move casts doubt over the future of Ren Partnership, launched by well respected creative Chris Chiu three years ago. Should the agency close, as sources indicate it will, Chiu is tipped to return to Leo Burnett, the agency he left in 2012 to start his own venture, as chief creative officer.

Leo Burnett and Chiu have not responded to Mumbrella’s requests for comment.

Ren Partnership's office this afternoon

Ren Partnership’s office this afternoon

Leo Burnett Singapore’s creative department has experienced considerable upheaval in recent times, and has been actively looking for a CCO. Chief creative officer Tim Green, who was brought in to replace Ted Lim, left the agency after a year and a half to return to Australia in October last year. Clarence Chiew was hired from Iris as ECD, but he also the agency after a very brief stint.

Chiu worked for Leo Burnett for about a decade, firstly as ECD of the Indonesian office, then in Bangkok and finally in Singapore, where he was group ECD for more than five years during a strong period for the agency creatively.

The clients Ren Partnership has worked with, listed on the company’s website, include Samsung, Great Eastern, Lion, MediaCorp and the Ministry of Social and Family Development.


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