Singapore Police warns of festive season scams

Make new friends scamThe Singapore Police Force is running an out-of-home campaign to warn young men and older women of the dangers of online love-seeking scams and cyber extortion during the festive season.

These two demographics are supposedly the most susceptible to loneliness around festive occasions.

The campaign has launched in three bursts. The most recent is an interactive billboard that takes the form of a computer screen. The viewer is asked to select their gender to chat, and then shown how a scam unfolds in a chat room.

The installation also invites the viewer to learn more about online scam through a website accessed by Clear Channel’s Connect tags.

Pick up the phoneThe idea comes after another executive by SPF to tackle kidnap scams. A telephone was installed on a boxed up six-sheet ad panel and a message to pick up the phone shown to encourage commuters to lift up the receiver. On answering, a conversation between a scammer and a victim can be heard.

The bus shelter was located outside Plaza Singapura and Dhoby Ghaut MRT station.

A third element of the campaign aimed at lottery scams. To create the effect of flying dollar notes, a fan was placed inside a gutted six-sheet ad panel to blow the fake dollar notes continuously around the panel. The copy written on the panel read, ‘A lifetime to earn it, a minute to lose it.’


The media was planned and bought by UM.


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