We Are Social hires former Straits Times web editor Wui-Liang Lim as head of content

Wui-Liang Lim

Wui-Liang Lim

Social marketing agency We Are Social has hired Wui-Liang Lim, the former website editor of the Straits Times, as head of content for the Singapore office.

Lim, a photo-journalist by background, joins with a brief to oversee the editorial output of the agency and build on We Are Social’s capabilities in creating social content and engaging audiences in Asia.

He was most recently Southeast Asia editor at Microsoft’s Bing Apps, running a regional team who curate, edit and publish images, videos and stories.

Lim commented: “I’m honoured to be part of an agency at the forefront of social media marketing. I look forward to bringing a storytelling approach to content – one that is driven by visuals and informed by current affairs. It is going to be an exciting journey.”

Don Anderson, We Are Social’s Singapore MD, added: “Wui-Liang is hands-down an awesome addition to the team – we’re absolutely thrilled to welcome someone of his caliber, reputation and stature. With more clients choosing to go beyond advertising to create compelling, relevant and conversational content, a specialist like Wui-Liang further strengthens our positioning as the leading social media agency in the region and beyond.”


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