Unilever’s mobile radio station is world’s top campaign for effectiveness and strategy: Warc

‘Kan Khajura Tesan’, a campaign by Lowe and PHD for Hindustan Unilever, has been named the best in the world for effectiveness and strategy awards by Warc.

The news emerges after the campaign, which brought media dark areas of India a mobile radio station, was named Asia’s most highly awarded by the Gunn Report for Media, and the third most awarded in the world.

Another campaign from India was ranked as the second’s most awarded initiative in APAC for strategy and effectiveness by Warc. It was also by Lowe  India – Help A Child Reach for Lifebuoy, which ranked fourth in the world.

Also in the top ten was Smart TXTBKS for Smart Communications by DDB DM9 JaymeSyfu, which ranked seventh.

Havas Worldwide Australia’s ‘Fair Go Bro’ campaign for Virgin, which featured the lesser known brother of Hollywood star Brad Pitt, ranked tenth.

Unilever was ranked the top advertiser, ahead of FMCG rival Procter & Gamble.

Australia was the top country in APAC, ranking third in the world after the UK and the US. India and China ranked fourth and fifth in the world.

The warc rankings:

The top creative agencies

1 Lowe Lintas Mumbai


3 Colenso BBDO New Zealand

4 Ogilvy & Mather New York US

5 Grey London UK


The top media agencies

1 Starcom MediaVest Group Chicago

2 PHD Mumbai India

3 Manning Gottlieb OMD UK


5 UM Sydney


The top digital agencies

Rank Agency Location Points

1 360i New York

2 R/GA New York

3 Proximity Toronto Canada

4 FRED & FARID Paris

5 Razorfish New York


The top agency networks

1 BBDO Worldwide

2 Ogilvy & Mather Advertising

3 DDB Worldwide

4 Lowe & Partners

5 McCann Erickson


The top holding companies


2 Omnicom Group

3 Publicis Groupe

4 Interpublic Group

5 Havas


The top five brands

1 Coca-Cola

2 McDonald’s

3 Mercedes-Benz

4 Toyota

5 Audi


The top five advertisers

1 Unilever

2 Procter & Gamble

3 Coca-Cola Company

4 PepsiCo

5 Mondelēz International

Warc’s rankings are based on 2,200 winners in 87 different competitions.

For the Warc rankings in full, click here.


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