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Ad tech firm launches app for marketers to tweak campaigns on the fly using mobiles

Kenshoo appAd tech firm Kenshoo has launched an app that enables marketers and agencies to make adjustments to campaigns using their mobile devices.

Called Kenshoo Anywhere, the new app, which is now available on iTunes, gives marketers the ability to react to news and events as they happen and tweak their campaigns accordingly. The app is being marketed to agencies and clients in Singapore, Hong Kong and Japan.

“Brands and agencies have long sought the ability to optimise their campaigns in conjunction with changes in the competitive landscape and other real-time events, something that was nearly impossible to do without having access to their program at all times,” said Will Martin-Gill, SVP of product for Kenshoo.

The launch comes the week after Kenshoo introduced mobile ad tech solution Infinity at the Mobile World Congress in Barcelona.

The company’s Southeast Asia director Daniel Mourad, said: “Mobile is going to be a huge focus for us this year with our expansion into mobile display. The business sees Asia as one of our key growth markets so them region is key to our strategic play.”

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