Mirum HK aims to bridge gap between club and social media with new website for West Ham

The Hong Kong office of Mirum, the digital agency formerly known as XM, has launched a new version of the website of English Premier League football club West Ham.

The agency says the site bridges the gap between social media and traditional club sites, “propelling football into the digital age”.

West Ham website

Mirum was appointed by the East London club in June 2014 after a competitive pitch, taking on a brief to revamp West Ham’s digital presence.

Like many others football teams, West Ham has struggled to retain an audience in the face of competition from social media and unofficial fan sites, and Mirum has been hired to bring supporters back to the official site.

The new site’s new features include a text-based talk-radio station called West Ham Live, which includes extensive post-match analysis, live player and celebrity discussions and quizzes and competitions.

The Live Match Centre gives fans a mix of audio commentary and text coverage from West Ham Live, which aims to bring fans and club together on match days with match stats and a live image stream.

Another new feature is My West Ham, a personalised page that offers members access to subscription-based premium content including West Ham TV and West Ham Live, plus personalised news, club deals and the ability to vote in club polls.

The new site emerges the year before West Ham plans to leave its home turf Boleyn Ground, and move to the Queen Elizabeth Olympic Park.

Win Mak, CEO, Mirum Hong Kong, said: “Our aim was to create a platform for supporters to be able to engage with club, the management, players and each other within one unified platform. With the club moving to the Olympic Stadium in 2016 this is a particularly exciting time for West Ham and Mirum to demonstrate how innovative thinking can help to revolutionise the fan experience at every point.”

“We see massive potential to enhance the whole match day experience, from helping people to find their seats to video replays during the match and games to keep the fans entertained during half-time,” Mak added.


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