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WATCH: Insiders share SXSW survival tips

Veterans of the South by Southwest (SXSW) Interactive Festival joined Mumbrella for a hangout to share their tips on how to survive the huge festival and maximise your time in Austin.

The festival attracts more than 25,000 people to the Interactive stream, with more than a thousand speakers including some of the top names from Silicon Valley and the global marketing community.

Alex Hayes, editor of Mumbrella’s Australian site, was joined by director of digital at Clemenger BBDO Melbourne Roger Box, MD of Affinity Luke Brown, and Austin native Caitlin Smith, head of APAC sales at Bazaarvoice, who shared their tips for attendees to maximise their time at the festival.

Digital technology agency Affinity’s Brown is hosting a workshop at the conference on how to measure digital marketing, and it is the second time he has attended the event.

SXSW interactive logoBox is a veteran of several major international conferences but cites SXSW as the forerunner in terms of inspiration, and it is also the second time he is returning to Austin.

Smith is an Austin native and head of sales for the online recommendation engine’s APAC division, and will share her tips of where to go and what to see while in the capital of Texas.

SXSW runs from Friday March 13 and wraps up on Wednesday March 18 Australian time.

Mumbrella will be at the festival providing coverage and analysis of the event, as well as a daily live video hangout with special guests wrapping up each day of the festival every morning.

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