FYI

AKA Asia wins PR brief for Fitness First Singapore

PR agency AKA Asia has announced winning the Singapore public relations brief for Fitness First.

The announcement:

SINGAPORE, 27 APRIL 2015 – Independent Singapore agency AKA Asia, has been officially awarded the 2015 PR retainer for Fitness First Singapore.  The integrated communications agency was initially awarded a five-month contract in 2014, following a competitive pitch.  After successfully completing the project focused on raising the brand’s profile locally and maximising its sponsorship of new reality TV series ‘Fit for Fashion’ through media relations, the scope will now extend to driving a deeper brand connection with Singapore’s current and future athletes. 

“We were particularly excited to demonstrate our capability to Fitness First, both from a day-to-day networking and brand building perspective, but also providing Singapore’s premium fitness brand with longer-term strategic counsel.  We are proud to be building another long-term partnership with a leading global brand,” commented Kate O’Shea, Partner at AKA Asia.

Sarah See, Marketing Manager at Fitness First Singapore added, “We are very pleased to be working with the dynamic team at AKA Asia. The agency has demonstrated an intimate understanding of the local market, our brand and the competitive industry in which we operate.  They are highly creative and enthusiastic when it comes to identifying creative content opportunities to help Fitness First communicate its philosophy of making fitness a lifestyle.”

Fitness First joins the AKA portfolio of retained clients ranging from aviation, automotive and home electronics to FMCG, Fashion and F&B.  Long standing clients include: Jetstar, Unilever, Diageo SEA, Moët Hennessey Diageo, Economic Development Board, Bentley, Electrolux SEA, Marks & Spencer and Lazada.

Source: press release

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