News

Arena Media wins Del Monte digital media business from Movent in the Philippines

Del Monte Arena Media has won the digital media business for pineapple and tomato products giant Del Monte in the Philippines after a competitive pitch.

Arena, which is part of Havas Media Ortega, claimed the account after a review involving two other agencies.

Del Monte was one of the biggest clients of incumbent Movent, which is part of GroupM. The agency also took part in the review.

The win for Havas Media Ortega group comes shortly after news emerged that the agency had hired James Bernardo from FCB Manila as executive creative director.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing