GroupM wins Singapore Ministry of Home Affairs media business from UM

Ministry of Home AffairsGroupM has emerged the winner of the one of the biggest account moves of the year so far in Singapore, claiming the media business for the Ministry of Home Affairs, Mumbrella can reveal.

GroupM agencies Maxus, MediaCom and Mindshare will share the account, Mumbrella understands, which covers all government agencies responsible for public safety, civil defence and immigration.

The business moves on from UM Singapore after three terms and six years. The agency confirmed that there will be no job losses as a result of the business shifting.

MHA’s government bodies include the Casino Regulatory Authority, Singapore Prison Service, Immigration & Checkpoints Authority of Singapore, Singapore Police Force, Singapore Civil Defence Force, Central Narcotics Bureau and Internal Security Department.

Mumbrella has approached MHA for comment.


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