FYI

Hoffman Agency wins Legoland Malaysia Resort

The Hoffman Agency has been appointed by Legoland in Malaysia as its PR agency.

The announcement:

SINGAPORE, 7 April 2015 – LEGOLAND Malaysia Resort has appointed The Hoffman Agency as its agency-of-record. Working together under this partnership (without having to use any manuals), The Hoffman Agency will provide strategic counsel for LEGOLAND Malaysia and help drive all public relations operations to raise its profile in the region.

With more than two decades of experience in public relations, The Hoffman Agency Singapore is taking all its different blocks of expertise in public relations, and client and media relations across various industries, and will be putting them together to build a solid foundation for LEGOLAND Malaysia.

“We are proud to be supporting LEGOLAND Malaysia Resort, and we look forward to spreading their unique and meaningful brand mission through our creative storytelling expertise,” said Shawn Balakrishnan, General Manager of The Hoffman Agency, Singapore.

LEGOLAND Malaysia Resort has handed the task of Master Builder of its brand presence in Singapore to The Hoffman Agency. This includes having the agency roll out strategic plans and storytelling to cement LEGOLANDMalaysia’s reputation as a premier family short holiday destination in Asia.

“The Hoffman Agency has a rich background in PR, and will be a strong partner to grow LEGOLAND Malaysia’s operations in Singapore and beyond. The team has impressed us with their creativity and storytelling expertise,” said Mark Germyn, General Manager of LEGOLAND Malaysia Resort.

Source: press release

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