FYI

MEC launches e-commerce unit

Media agency MEC has announced the launch of an e-commerce unit.

The announcement:

MEC, www.mecglobal.com, today announced the launch of MEC Commerce, a specialist ecommerce consultancy. Led by MEC Global Solutions in London, the launch is part of an ongoing strategy to create a leading edge for the agency’s clients in the fast changing digital and data landscape.

The practice will be based out of MEC Global Solutions office and focus initially on the EMEA region where it will work closely with local markets to offer clients best in class consultancy and brilliant on the ground delivery. MEC Commerce is already delivering projects for clients across a number of markets including UK, Germany, Italy and Poland.

Mudit Jaju, Digital and Data partner at MEC Global Solutions, leads the consultancy. He commented, “Ecommerce is the next frontier for brands, and the shift that has happened in the last few months is that marketers are realising that ecommerce is not just a distribution channel. There is so much more to ecommerce than giving consumers a place to enter their credit card details. Our vision is to propel ecommerce beyond the brand website and into the entire web to drive conversions across all digital touch points.”

Jeff Hyams, Chief Digital Officer for MEC Global Solutions and EMEA, added, “Ecommerce is a natural extension of the work we’ve always done for clients in bringing together disparate elements. Our experience with performance and brand marketing uniquely positions us to deliver ecommerce solutions in a platform agnostic way.”

One FMCG brand MEC is working with is long-standing client Nestle in Poland. Dariusz Mitura, eCommerce Manager of Nestle Poland, said, “We find MEC’s approach to be thorough and rooted in consumer insight. Their strategic approach is one that we can see scaling with our business effectively.”

Jeff Hyams added, “In a constantly connected digital world, all brand communications need to be linked up and cohesive. The conversations we’ve had with clients, media owners and technology companies have been very encouraging and emphasise the importance of thinking of ecommerce as one of the many facets of communications.”

Source: press release

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