Mumbrella Asia Awards shortlist revealed

Some of the world’s best known agency networks are vying with a string of local agencies in the shortlist for the first Mumbrella Asia Awards, which can today be revealed.

Mumbrella Asia Awards logo

The Mumbrella Asia Award for Bravery sees PR agency Edelman go up against ad agencies Phibious and TBWA, along with media agency OMD.

A mixture of agency disciplines is also in contention for the award for the company with the best culture, with ad agencies Grey and Saatchi & Saatchi on the finalist list along with media agency PHD and marketing network Racepoint Global.

The Mumbrella Asia Award for Innovation sees digital agency network iProspect Singapore feature on a shortlist including Wunderman, MRM, Grey and the Kuala Lumpur office of independent agency GOVT.

Independent agencies shine on the shortlist for the Mumbrella Asia Award for Insight, with GOVT, APD Interactive, Mandate Communications and Phibious in contention with agency network Grey.

One of the most keenly fought categories is for Southeast Asia Media Agency of the Year, which sees Mindshare Indonesia go up against PHD Singapore, OMD Malaysia, Carat Singapore and Carat Thailand.

More than 40 jurors, including some of Asia’s most senior marketers, are deliberating this week to decide the winners. The jury is chaired by Andrew Knott, VP of media and digital for McDonald’s APMEA.

The winners will be announced at Sheraton Hotel in Singapore on the evening of 7 May.

On the afternoon of the awards ceremony, Mumbrella is holding its first Question Time event in Singapore. Mumbrella Question Time will feature:

  • Oliver Chong, head of marketing & communications, StarHub
  • David Tang, the president and CEO of ad agency DDB Singapore
  • Jeffrey Seah, CEO, Starcom MediaVest Group Southeast Asia
  • Sonya Madeira, the founder of Singapore-born PR agency Rice Communications
  • Prashant Kumar, president, Asia World Markets, for media agency IPG Mediabrands

To book tickets to either event, click here.

The shortlist in full:

Mumbrella Asia Award for Bravery

  • Edelman & Sarawak Energy Berhad – Issues management and crisis communications campaign
  • OMD – You Are My CNY campaign for McDonald’s
  • Phibious Vietnam – The Real Gift Of Tet for Coca-Cola
  • TBWA\Hong Kong & AIDS Concern Hong Kong – Wake Up and Smell the Prejudice

Mumbrella Asia Award for Culture

  • Saatchi & Saatchi China
  • Grey Group
  • PHD Malaysia
  • Racepoint Global

Mumbrella Asia Award for Innovation

  • iProspect Singapore – Escape the Haze for iWeather
  • GOVT KL, Airbnb Singapore & Sepang International Circuit – A Night at the 2015 Formula One Petronas Malaysia Grand Prix
  • Wunderman – The Digital Shelf for Adidas
  • MRM//McCann Singapore & McCann Health – The Red Cross Connection for Singapore Red Cross
  • Grey Group Shanghai – Innovation Lab

Mumbrella Asia Award for Insight

  • APD Interactive – Maxis Merdeka 2014
  • Mandate Communications – Die Die Must Say for Lien Foundation
  • Grey India Worldwide – #thebestafancanget for Gillette
  • Phibious Vietnam – The Real Gift Of Tet for Coca-Cola
  • GOVT & The Momentum – Creating Friendships for Nescafe

Mumbrella Asia Award for Data-driven Marketing

  • APD Interactive – Power of Why for Anmum
  • PHD India – Consumer 360 for HUL
  • iProspect Taiwan – Brands/ momentum marketing for Cerebos Taiwan
  • OMD – Finding Intel Qualified Prospects in Real-time for Intel

Mumbrella Asia Marketing technology company of the year

  • SQREEM Technologies
  • TubeMogul
  • Exponential
  • InMobi
  • TVN

Mumbrella Asia Pro bono campaign of the year

  • Cancer Council NSW – I Touch Myself by Hill+Knowlton Strategies & JWT
  • World Press Photo – Inspire Within, World Press Photo Exhibition 2014 by Weber Shandwick, The Straits Times & World Press Photo Foundation
  • Singapore Red Cross – The Red Cross Connection by MRM//McCann Singapore & McCann Health
  • AIDS Concern Hong Kong – Wake Up and Smell the Prejudice by TBWA\Hong Kong & AIDS Concern Hong Kong
  • Neelvasant Medical Foundation and Research Center – Life Saving Dot by Grey Group

Mumbrella Asia Campaign of the year

  • Maxis – Maxis Merdeka 2014 by APD Interactive
  • Sony – Dreams Come True by Carat Hong Kong & Google Hong Kong
  • Unilever – Kan Khajura Tesan by PHD India, Lowe & Partners, Ozonetel
  • Johnson’s Baby – The Irreplaceable Moment by OMD & Fuse
  • Amazon – Kindle Voyage: Re-Igniting a Deeper Love for Reading in China by Weber Shandwick & Amazon
  • Nescafe – Creating Friendships by GOVT & The Momentum

Mumbrella Asia Content marketing strategy of the year

  • Sony – Dreams Come True by Carat Hong Kong & Google Hong Kong
  • Zhonghua – Find Your Reason to Smile by PHD
  • Watsons Malaysia – Raya Ni Mesti Kahwin by OMD Malaysia & Watsons Malaysia
  • ANZ – Your Game. Your Way by Octagon
  • DongFeng Citroen C4L – The Power of Moving Forward by OMD & Fuse

Mumbrella Asia Most promising newcomer

  • Karen Yap – Weber Shandwick
  • Khyathi Nirmal Kumar – Happy Marketer

Mumbrella Asia Agency leader of the year

  • Luke Janich – iProspect Singapore
  • Michael Lee – Saatchi & Saatchi
  • Nirvik Singh – Grey Group
  • Cheuk Chiang – Omnicom Media Group
  • Tripti Lochan – VML
  • Matthew Godfrey – Y&R


Southeast Asia creative agencies

  • Y&R Indonesia
  • Grey Group Singapore
  • Y&R Thailand
  • Lowe Group Singapore

Greater China creative agencies

  • Saatchi & Saatchi Greater China
  • Grey Group Hong Kong
  • Grey Group China


Southeast Asia PR agency of the year

  • Edelman Indonesia
  • Weber Shandwick Singapore

Greater China PR agency of the year

  • Sinclair Communications
  • Weber Shandwick China


Southeast Asia Specialist agency of the year

  • iProspect Singapore
  • Happy Marketer
  • Grey Digital Singapore

Greater China Specialist agency of the year

  • iProspect Taiwan
  • Red Fuse Communications
  • Imagination
  • Fuse


Southeast Asia Emerging agency of the year

  • Hashtag Digital Inc.
  • Current Asia Singapore
  • CREAM Cambodia
  • VML Indonesia


Southeast Asia Media agency of the year

  • Mindshare Indonesia
  • PHD Singapore
  • OMD Malaysia
  • Carat Singapore
  • Carat Thailand

Greater China Media agency of the year

  • OMD Taiwan
  • OMD Hong Kong
  • PHD Hong Kong
  • Carat China

South Asia Media agency of the year

  • OMD India
  • PHD India
  • Carat India

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