Singapore waxing parlour shames rivals with Dirty Little Secrets Exposed outdoor campaign

A waxing studio in Singapore has filled a billboard with 2,500 disposable razors to highlight how – unlike some of its competitors – it does not reuse razors.

Ministry of Waxing

The other half of the billboard displays an electric shaver with hair remnants. “At Strip, we use disposable razor cartridges and will never be caught reusing the electric one,” reads the Clear Channel bus shelter ad on Orchard Road, Singapore’s main shopping area.

The billboard is located within walking distance of a Strip outlet.

The campaign is to run until early next month.


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