Spotify teams up with Globe to promote local artists in the Philippines

Music streaming site Spotify has teamed up with telco Globe in the Philippines for an initiative to develop local artists.

The announcement:

27 April 2015, Singapore – Today Spotify, in partnership with Globe Telecom, launches its Spotify Emerge programme in the Philippines, placing local artists in the spotlight in a bid to break the next big Asian artist into the mainstream.

Spotify Emerge offers unique insight into up-and-coming music talent across Asia by leveraging Spotify’s wealth of data to identify ten emerging artists from the region, based on their virality (increase in streams and shares week on week). The ultimate winner will be chosen by Spotify users through streams, follows and shares.

The ten rising stars vying for Emerge supremacy in the Philippines are December Avenue, Jeric Medina, Kai Honasan, Kito Romualdez, Marion Aunor,Midnight Meetings, Paolo Valenciano, Save Me Hollywood, Shehyee and The Ransom Collective.

Spotify Emerge enables users to watch the competition play out on the dedicated Emerge website, which features an engaging and visually appealing graphic timeline where the artists who attract the most attention and listens are rewarded with more prominence on the site. The list of ten up-and-coming acts will be pared down each week until an outright winner is picked.

Past participants of the program in other countries have included the likes of New Zealand singer-songwriter Lorde, American hip hop duo Macklemore & Ryan Lewis, and English indie rock band alt-J, before they became global success stories. Meanwhile, brands who have collaborated with Spotify Emerge in other markets include Chevrolet and American Family Insurance.

“We’re thrilled to be launching Spotify’s first Asian Emerge programme in the Philippines, our fastest-growing market in the region and a country with a rich history of music talent,” says Chee Meng Tan, Director of Label Relations, Spotify (APAC).

“We want to shine a light on the very best emerging artists, giving them a huge global platform to showcase their talent by harnessing Spotify’s unique access to data and technology.”

Dan Horan, Senior Advisor for Consumer Business at Globe, adds: “The Philippines is home to some of the world’s best artists and performers, and Globe is very happy to be working with Spotify on this program. Spotify Emerge aims to discover music’s next big act and expose the wonderful talents of Filipino musicians to the rest of the world. As the purveyor of the Filipino digital lifestyle where we give customers access to their passions such as music on their devices, we are excited to see Filipinos conquering the centre stage once again using the power of technology with Spotify Emerge.”

The campaign launches today at where you’ll be able to stream, vote, share, and find out more about the ten music acts involved.

Source: press release


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