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The Hoffman Agency hires Jenny Yip from PayPal to lead Hong Kong office

Jenny Yip

Jenny Yip

Public relations firm The Hoffman Agency has announced new leadership in Hong Kong, bringing in Jenny Yip from PayPal as general manager.

Yip has led the payment brand’s head of communications for Hong Kong, Korea and Taiwan for the last five years.

The move marks a shift to the agency side of the business for Yip, who has worked in PR and marketing roles for eBay, National Geographic Channel and Hutchison Global.

She replaces Ann Hung, who moves on from Hoffman Hong Kong after less than a year.

Hoffman’s APAC MD Cassandra Cheong said: “The addition of Jenny to an already strong bench of talent will enable us to continue to provide our existing clients with the insights and strategy they expect, while expanding our client portfolio in Hong Kong and across the region.

“Her local insights, in-house and agency experience make her uniquely qualified to retool our skillset to provide high-touch yet relevant services to clients, supporting them to communicate with their stakeholders in an authentic and compelling manner,” she said.

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