Tiger Beer explains origins of the Kallang wave in unofficial history of Singapore mockumentary
Tiger Beer has released the second in its series of videos to celebrate Singapore’s 50th year since independence.
Created by BBDO Singapore, the 90-second mockumentary explains the origins of the “Kallang wave”, the name given to a football crowd celebration that the film claims Singapore sold to the Mexicans.
As a teaser prior to the launch of the video, a wooden crate had been buried in a bunker in Mount Faber, filled with ‘old’ Tiger bottles and cans as well as artefacts from the 1960s.
The campaign was inspired by the first Tiger Beer can, launched in 1965, the same year that the small island nation gained independence.
The first instalment in Tiger’s ‘Unofficial history of Singapore’ campaign launched last month with an explanation on the origin of chicken rice.
Finally. A Tiger Beer spot I find funny and watchable. Well done bus.
ReplyI find this fun but it needs to be more real to stunt people. Stunning effect will create viral easier.
ReplyFlatter than warm beer….i strongly suggest they watch kswiss shoes to see this genre at its best.
ReplyFantastic work! For once the true personality of Singaporeans (fun, non serious, not ‘always’ complaining!) shines through. Brilliant.
ReplyAt a time when even Singapore based creatives tend to view the country with an expat eye, it’s good to see a couple of films that capture the true essence of Singapore.
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