Tiger Beer explains origins of the Kallang wave in unofficial history of Singapore mockumentary

Tiger Beer has released the second in its series of videos to celebrate Singapore’s 50th year since independence.

Created by BBDO Singapore, the 90-second mockumentary explains the origins of the “Kallang wave”, the name given to a football crowd celebration that the film claims Singapore sold to the Mexicans.

As a teaser prior to the launch of the video, a wooden crate had been buried in a bunker in Mount Faber, filled with ‘old’ Tiger bottles and cans as well as artefacts from the 1960s.

The campaign was inspired by the first Tiger Beer can, launched in 1965, the same year that the small island nation gained independence.

The first instalment in Tiger’s ‘Unofficial history of Singapore’ campaign launched last month with an explanation on the origin of chicken rice.


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