Unfoldable magazine ad tells parents symptoms of autism

Ad agency Grey has unveiled another new campaign timed for awards season, this time by the Singapore office for St. Andrew’s Autism Centre.

The idea takes the shape of a magazine ad that can be unfolded to reveal the symptoms of autism.

“Increasing awareness for autism by providing education, training and care for parents, helps families to equip themselves with knowledge and skills. Working together with St. Andrew’s Autism Centre, we hope to increase awareness about autism in the community,” said Ali Shabaz, chief creative officer of Grey Group Singapore.


Associate Creative Director – Cinzia Crociani, Grey Group Singapore
Copywriter- Mark Ibaviosa, Grey Group Singapore
Art Director – Cinzia Crociani, Grey Group Singapore
Designer – Cinzia Crociani, Grey Group Singapore
Head of Design – Digital – Sudhir Pasumarty, Grey Group Singapore
Head of Art – Tan Giap How, Grey Group Singapore
Senior Account Manager – Madina Kalyayeva, Grey Group Singapore
FA Artist – Jim Chai, Grey Group Singapore
Production House – Greyworks
Producer – Jacinta Loo Greyworks
Editor – Bobby Aguila Greyworks
Editor – Aaron Tan, Greyworks
Photographer – Teo Chai Guan, Teo Studio
Client – Michelle Pang, St. Andrews Autism Center
Director – Warren Klass, Two Oceans
Composer & Sound Designer – Marco Iodice, Greyworks
Regional Director, PR & Corporate Communications – Huma Qureshi
Regional Corporate Communications Executive – Pang Yanrong


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